Insured to Fail
Why do over 50% of businesses fail after a disaster, despite being insured?
Insurance alone doesn’t answer what it will take to rebuild, keep employees, hold onto customers and recover after reopening. Many of the businesses in this book had insurance. It wasn’t built for how they would actually recover.
This book comes out of six years of interviews with 86 businesses that did not make it and nearly three dozen that did. It walks through business income limits, extra expense, the planning most owners skip, and the decisions in the first 72 hours that separate the survivors from the rest.
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