:root{
  --ink:#13203a; --ink-2:#2b3a55; --muted:#5b6577; --line:#e3ded4;
  --paper:#faf8f4; --card:#ffffff; --gold:#b8862b; --gold-soft:#f3e7cf;
  --serif:"Source Serif 4",Georgia,serif; --sans:"Inter",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --wrap:1120px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.65 var(--sans)}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration-color:var(--gold);text-underline-offset:3px}
a:hover{color:var(--gold)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);line-height:1.2;font-weight:600;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(2rem,4.6vw,3.2rem)}
h2{font-size:clamp(1.55rem,3vw,2.1rem)}
h3{font-size:1.2rem}
p{margin:0 0 1em}
.eyebrow{font:600 .78rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:14px}
.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;background:#fff;padding:8px;z-index:9}

/* header */
.site-head{background:var(--ink);color:#fff;position:sticky;top:0;z-index:5}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;min-height:64px;gap:16px}
.brand{color:#fff;text-decoration:none;font:600 1.15rem/1.1 var(--serif)}
.brand small{display:block;font:500 .68rem/1.4 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:#c9cfdb}
.nav{display:flex;gap:22px;align-items:center}
.nav a{color:#dfe4ee;text-decoration:none;font-size:.93rem}
.nav a:hover,.nav a[aria-current=page]{color:#fff;box-shadow:0 2px 0 var(--gold)}
.nav .btn{box-shadow:none}
.menu-toggle{display:none;background:none;border:1px solid #4a5a78;color:#fff;border-radius:6px;padding:6px 10px;font:inherit;font-size:.9rem}
@media (max-width:860px){
  .menu-toggle{display:block}
  .nav{display:none;position:absolute;top:64px;left:0;right:0;background:var(--ink);flex-direction:column;align-items:flex-start;padding:10px 20px 20px;gap:14px}
  .nav.open{display:flex}
}

.btn{display:inline-block;background:var(--gold);color:#fff!important;text-decoration:none;font-weight:600;font-size:.95rem;padding:11px 20px;border-radius:6px;border:0;cursor:pointer}
.btn:hover{background:#9e7222}
.btn.ghost{background:transparent;color:var(--ink)!important;border:1.5px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff!important}
.hero .btn.ghost{color:#fff!important;border-color:#fff}
.hero .btn.ghost:hover{background:#fff;color:var(--ink)!important}

/* hero */
.hero{background:linear-gradient(180deg,var(--ink) 0,var(--ink-2) 100%);color:#fff;padding:64px 0 72px}
.hero .wrap{display:grid;grid-template-columns:1.5fr 1fr;gap:48px;align-items:center}
.hero h1{color:#fff}
.hero .lede{font-size:1.15rem;color:#dfe4ee;max-width:36em}
.hero .who{font-size:.92rem;color:#b9c2d3;border-left:3px solid var(--gold);padding-left:14px;margin:24px 0 28px}
.hero .who strong{color:#fff}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap}
.hero .ctas .ghost{color:#fff!important;border-color:#fff}
.hero .ctas .ghost:hover{background:#fff;color:var(--ink)!important}
.hero-photo{border-radius:10px;overflow:hidden;box-shadow:0 20px 50px rgba(0,0,0,.35);max-width:380px;justify-self:end;background:#fff}
@media (max-width:860px){.hero .wrap{grid-template-columns:1fr}.hero-photo{justify-self:start;max-width:260px}}

.page-head{background:var(--ink);color:#fff;padding:52px 0 44px}
.page-head h1{color:#fff;margin:0}
.page-head p{color:#cfd6e3;max-width:40em;margin:.8em 0 0;font-size:1.08rem}

section.band{padding:64px 0}
section.band.alt{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.intro{max-width:42em;color:var(--muted);font-size:1.05rem}

/* proof strip */
.proof{background:#fff;border-bottom:1px solid var(--line)}
.proof ul{list-style:none;margin:0;padding:22px 0;display:flex;flex-wrap:wrap;gap:12px 36px;font-size:.92rem;color:var(--muted)}
.proof strong{color:var(--ink)}

/* niches */
.niches{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:18px;margin-top:28px}
.niche{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:22px 22px 18px}
.niche h3{margin-bottom:.35em}
.niche p{color:var(--muted);font-size:.97rem;margin:0}

/* faq */
.faq{max-width:52em;margin-top:24px}
.faq details{border-bottom:1px solid var(--line);padding:4px 0}
.faq summary{cursor:pointer;list-style:none;font:600 1.12rem/1.4 var(--serif);padding:16px 32px 16px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:12px;font:400 1.5rem var(--sans);color:var(--gold)}
.faq details[open] summary::after{content:"\2212"}
.faq details p{color:#34405a;margin:0 0 18px}

/* books */
.books{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:26px;margin-top:28px}
.book img{border-radius:4px;box-shadow:0 10px 24px rgba(19,32,58,.22);aspect-ratio:2/3;object-fit:cover;width:100%}
.book h3{font-size:1.05rem;margin:14px 0 4px}
.book p{font-size:.92rem;color:var(--muted);margin:0 0 8px}
.book .tag{display:inline-block;font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;background:var(--gold-soft);color:#7a5714;padding:3px 8px;border-radius:4px;margin-bottom:6px}
.book-row{display:grid;grid-template-columns:200px 1fr;gap:34px;padding:34px 0;border-bottom:1px solid var(--line)}
.book-row:last-child{border-bottom:0}
.book-row img{border-radius:4px;box-shadow:0 10px 24px rgba(19,32,58,.22)}
.book-row h2{font-size:1.6rem;margin-bottom:.2em}
.book-row .sub{color:var(--muted);font-style:italic;margin-bottom:1em}
@media (max-width:640px){.book-row{grid-template-columns:1fr}.book-row img{max-width:180px}}

/* writing list */
.list{list-style:none;margin:20px 0 0;padding:0}
.list li{padding:14px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:120px 1fr;gap:18px}
.list .when{color:var(--muted);font-size:.88rem;padding-top:3px}
.list .t{font-weight:600}
.list .o{display:block;color:var(--muted);font-size:.9rem;font-weight:400}
@media (max-width:560px){.list li{grid-template-columns:1fr;gap:2px}}

/* quotes */
.quotes{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:20px;margin-top:28px}
blockquote{margin:0;background:var(--card);border:1px solid var(--line);border-left:4px solid var(--gold);border-radius:8px;padding:20px 22px}
blockquote p{font-family:var(--serif);font-size:1.05rem;color:#26324b}
blockquote cite{font-style:normal;font-size:.88rem;color:var(--muted)}
blockquote cite strong{color:var(--ink);display:block}

/* prose */
.prose{max-width:44em}
.prose h2{margin-top:1.6em}
.two{display:grid;grid-template-columns:1.6fr 1fr;gap:48px;align-items:start}
.two.even{grid-template-columns:1fr 1fr}
@media (max-width:860px){.two,.two.even{grid-template-columns:1fr}}
.aside{background:#fff;border:1px solid var(--line);border-radius:10px;padding:22px}
.aside h3{font-size:1.05rem}
.aside ul{padding-left:18px;margin:0;color:#34405a;font-size:.95rem}
.aside li{margin-bottom:6px}

.talks{display:grid;gap:18px;margin-top:24px}
.talk{background:#fff;border:1px solid var(--line);border-radius:10px;padding:22px 24px}
.talk h3{margin-bottom:.3em}
.talk p{margin:0;color:#34405a}
.talk .for{font-size:.86rem;color:var(--muted);margin-top:8px}

/* cta */
.cta{background:var(--ink);color:#fff;padding:56px 0}
.cta .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
.cta h2{color:#fff;margin:0 0 .3em}
.cta p{color:#cfd6e3;margin:0;max-width:36em}

/* form */
form.contact{display:grid;gap:14px;max-width:560px}
form.contact label{font-weight:600;font-size:.92rem;display:grid;gap:6px}
form.contact input,form.contact select,form.contact textarea{font:inherit;font-size:1rem;padding:10px 12px;border:1px solid #c9c3b6;border-radius:6px;background:#fff;color:var(--ink);width:100%}
form.contact textarea{min-height:140px}
.hp{display:none}

/* footer */
.site-foot{background:#0d172b;color:#aab3c5;padding:40px 0 30px;font-size:.9rem}
.site-foot .wrap{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px}
.site-foot a{color:#dfe4ee}
.site-foot h4{color:#fff;font:600 .8rem var(--sans);letter-spacing:.12em;text-transform:uppercase;margin:0 0 10px}
.site-foot ul{list-style:none;margin:0;padding:0}.site-foot li{margin-bottom:6px}
.site-foot .fine{grid-column:1/-1;border-top:1px solid #243150;padding-top:18px;font-size:.8rem;color:#7f8aa1}
@media (max-width:760px){.site-foot .wrap{grid-template-columns:1fr}}

/* writing: covers and undated lists */
.covers{display:flex;gap:14px;flex-wrap:wrap;margin:18px 0 8px}
.covers img{width:110px;height:auto;border-radius:3px;box-shadow:0 6px 16px rgba(19,32,58,.18)}
.list.nodate li{grid-template-columns:1fr}
.list .o a{font-weight:500}
@media (max-width:560px){.covers img{width:80px}}
/* results / stories */
.cases{display:grid;gap:28px;margin-top:26px}
.case{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:30px 32px}
.case h3{font:600 1.5rem/1.3 var(--serif);margin:.15em 0 .7em}
.ind{font-size:.74rem;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--gold);margin:0 0 .3em}
.case-grid{display:grid;grid-template-columns:minmax(0,1fr) 250px;gap:34px;align-items:start}
.case-body p{margin:0 0 1em}
.case-body p:first-child{font-size:1.08rem;color:var(--ink)}
.case-body blockquote{margin-top:18px}
.facts{background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:16px 18px;position:sticky;top:90px}
.facts div{padding:10px 0;border-bottom:1px solid var(--line)}
.facts div:last-child{border-bottom:0}
.facts span{display:block;font-size:.76rem;text-transform:uppercase;letter-spacing:.05em;color:var(--muted)}
.facts strong{font:600 1.02rem/1.35 var(--serif)}
.src{font-size:.86rem;color:var(--muted);margin-top:14px}
.teasers{margin-top:22px}
a.niche{text-decoration:none;display:block}
a.niche:hover{border-color:var(--gold)}
a.niche:hover h3{color:var(--gold)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:20px}
.stats div{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:20px}
.stats strong{display:block;font:600 2.2rem/1.1 var(--serif);color:var(--ink)}
.stats span{color:var(--muted);font-size:.95rem}
.brief-wrap{overflow-x:auto;margin-top:20px;border:1px solid var(--line);border-radius:10px;background:#fff}
table.brief{width:100%;border-collapse:collapse;font-size:.95rem;min-width:720px}
table.brief th,table.brief td{padding:12px 14px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
table.brief thead th{background:var(--ink);color:#fff;font-weight:600;font-size:.82rem;letter-spacing:.04em;text-transform:uppercase}
table.brief tbody th{font-weight:600;width:18%}
table.brief td.num{font:600 1rem var(--serif);width:20%}
table.brief tr:last-child th,table.brief tr:last-child td{border-bottom:0}
@media (max-width:860px){.case-grid{grid-template-columns:1fr}.facts{position:static}.stats{grid-template-columns:1fr 1fr}.case{padding:22px 18px}}
.niche p.ind{color:var(--gold);font-size:.74rem;margin-bottom:.4em}
.hero .lede2{font-size:1rem;color:#b9c2d3;max-width:38em;margin-top:-4px}
.photos{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:6px 0 18px}
.photos figure{margin:0}
.photos img{width:100%;height:230px;object-fit:cover;border-radius:8px;border:1px solid var(--line)}
.photos figcaption{font-size:.84rem;color:var(--muted);margin-top:6px;line-height:1.4}
table.brief.tcor{min-width:560px}
table.brief.tcor td{text-align:right;font-variant-numeric:tabular-nums}
table.brief.tcor thead th:not(:first-child){text-align:right}
table.brief.tcor tbody th{width:40%}
table.brief tr.key th,table.brief tr.key td{background:var(--gold-soft);font-weight:600}
.sessions{display:grid;gap:22px;margin-top:22px}
.session{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:28px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:26px 28px;align-items:start}
.session h3{font:600 1.35rem/1.3 var(--serif);margin:0 0 .4em}
.session .prob{font-size:1.04rem;color:var(--ink)}
.session .lbl{font-size:.76rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--gold);margin:14px 0 4px}
.session ul{margin:0 0 12px;padding-left:20px}
.session li{margin:4px 0}
.session .for{font-size:.9rem;color:var(--muted);margin:0}
@media (max-width:860px){.session{grid-template-columns:1fr;padding:22px 18px}.photos{grid-template-columns:1fr}.photos img{height:200px}}
.stage{margin:0 0 18px}
.stage img{width:100%;max-width:560px;border-radius:10px;border:1px solid var(--line);image-rendering:auto}
.stage figcaption{font-size:.86rem;color:var(--muted);margin-top:8px}
.stage.action img{border:0;border-radius:0;max-width:460px;margin:0 auto}
.stage img[src*="audience"]{max-width:100%}
.caselink{margin:-.3em 0 1em;font-size:.92rem}
.caselink span{color:var(--muted);font-size:.84rem}
.factnote{font-size:.8rem;color:var(--muted);margin:10px 0 0;line-height:1.45}
.lbl-ill{font-size:.78rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--gold);margin:16px 0 0}
.assess table.brief{min-width:0}
@media (max-width:760px){
 .assess table.brief thead{display:none}
 .assess table.brief,.assess table.brief tbody,.assess table.brief tr,.assess table.brief td{display:block;width:100%}
 .assess table.brief td{border-bottom:1px solid var(--line);padding:12px 16px}
 .assess table.brief td::before{content:attr(data-l);display:block;font-size:.72rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--gold);margin-bottom:4px}
 .assess table.brief td:last-child{border-bottom:0}
}
.videos{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:4px 0 20px}
.videos figure{margin:0}
.vframe{position:relative;padding-top:56.25%;border-radius:8px;overflow:hidden;background:#000}
.vframe iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.videos figcaption{font-size:.84rem;color:var(--muted);margin-top:6px;line-height:1.4}
@media (max-width:860px){.videos{grid-template-columns:1fr}}
blockquote .qnote{font-size:.8rem;color:var(--muted);margin:10px 0 0;font-family:var(--sans)}
p > .btn{margin-bottom:8px}
.niches.two-up{grid-template-columns:repeat(2,1fr)}
@media (max-width:700px){.niches.two-up{grid-template-columns:1fr}}